The price that Kayak shows for the Hertz rental is a SCAM. Shame on Kayak! Kayak must show the daily rental price INCLUDING the car insurance that Hertz requires the driver to purchase. Hertz in Playa del Carmen required that I purchase their car insurance, even though I told them that my Chase Saphire Reserve credit card covers insurance on any vehicle I rent. They refused to accept my insurance, I have rented vehicles many times in Mexico always with reputable USA based car rental companies including Hertz and they have always accepted the insurance provided by my credit card. This time, however, required that I buy their "Basic" insurance coverage, which was about an additional $50 per day, or $250 for the rental term. If this mandatory insurance had been included in the price that Kayak displays, then I would not have rented from Hertz. I will not be renting cars from Kayak ever again.